Asaf Agranat

Full-stack Product Designer

+972-(0)54-4421089 asaf@duck.com LinkedIn
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With 14 years of designing web experiences, I can confidently say that I thrive on creating solutions that genuinely connect with users and solve real-world problems. My passion lies in bridging the gap between user needs and business strategy. I believe in leading the entire design process—from uncovering key insights to delivering exceptional products that seamlessly blend form and function. I love collaborative environments where I get to apply my expertise in research, interaction design, visual design and prototyping to craft experiences that drive business growth, delight users, and marks a lasting impact and .

Employment

Principal Product Designer


Tel Aviv, Israel

  • Elevated user experiences across Intuit's B2B and B2B2C products
  • Drove online payment adoption and revenue growth through user-centric design solutions
  • Strategized introduction of frictionless login to online payments
  • Solved for growth by creating new online payment opportunities
  • Collaborated effectively with cross-functional teams to deliver impactful results
  • Doubled projected revenue by implementing AI optimization to vendor-customer communication

Lead Product Designer


Jerusalem, Israel

  • Led design for 3 major B2B2C products: a flagship product redesign and 2 new products
  • Created the company's first design system and a platform-level component library
  • Presented at international conferences

Principal UX/UI Designer


Tel Aviv, Israel

  • Designed a bespoke back-office for B2B clients
  • Designed and prototyped the company's main web app, including it's first mobile experience
  • Redesigned the company's web presence and created interactive venue maps

Animator / Motion Designer / Illustrator


London / Tel Aviv self employed

Digital hand-drawn animation and illustration, motion graphics for idents and credit rolls, books and web illustration, catalog and poster print design.

Education

ΒΑ (Hons) in Visual Communication ECA (Edinburgh College of art)

Scotland

Animation, fine art, and cinema studies

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